At the prestigious GAIKINDO Indonesia International Auto Show (GIIAS) 2023, held from August 10–20 at ICE BSD-City, Tangerang, Porsche Indonesia captivated visitors with a spectacular booth themed “Festival of Dreams.” Showcasing six remarkable Porsche models—including the adventurous 911 Dakar and the latest Cayenne—the booth was not just an exhibition, but an immersive brand experience.
To elevate the visual atmosphere and reflect Porsche’s fusion of innovation and lifestyle, Budi Bonzai was entrusted to design and install a luxurious artificial vertical garden as part of the marketing gallery area. The lush, architectural greenery provided a refreshing contrast to the sleek curves of Porsche’s automotive icons, creating a balance between nature and high performance.
More than just a car display, the booth featured interactive zones like a Tequipment display, car configurator, and a delightful “Young Dreamers” area designed especially for children. Visitors also explored the Porsche Lifestyle Corner, which featured a curated selection of exclusive apparel and accessories. This collaboration between Porsche Indonesia and Budi Bonzai not only enhanced the booth’s aesthetic but also embodied the brand’s vision: turning dreams into reality—elegantly and sustainably. — Written By. #WARA
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